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Des and Amanda Imms are passionate runners, trail runners, and hikers who have explored some of Northland's most beautiful terrain. You'll often find them on the trails of Pukenui Forest, Glenbervie Forest, or taking on the stunning tracks around Bream Head.
Their running journey began in earnest in 2018, leading to their first official event at the 30th anniversary of the Kerikeri Half Marathon in 2019. The mountains called to them next, and in 2021 they tackled their first mountain race – the Goat Alpine Adventure Run. The ultra-distance bug bit hard, with Des completing his first 50km at the legendary Tarawera Ultra Marathon in 2023, followed by Amanda conquering the same distance in 2024.
In 2020, Des and Amanda noticed a gap in the local market. There were no specialist trail running stores in the area offering expert advice on mountain race requirements, ultra preparation, or access to the specific brands, shoes, and equipment that trail runners rely on. So they took a leap of faith and Trek Trail & Fish was born.
What started as a mission to fill a local need has grown into something special. Over the years, they've continuously expanded their product range, and in 2023, took the store online to serve trail runners and outdoor enthusiasts across the whole of New Zealand.
Trek Trail & Fish is proud to sponsor local running events – we're the named sponsor of the Bay of Islands 50k – and support the local running club, Hatea.Run. Being part of this vibrant running community means everything to us.
Des and Amanda love nothing more than talking running and trail running with fellow enthusiasts. Fair warning though: one of them is a real talker and the other is more on the quiet side. We'll leave it to you to figure out which is which when you visit or get in touch!
At Trek, Trail & Fish and Stride Performance, we're passionate about the Kiwi outdoors. Whether you're tramping through native bush, casting a line in pristine waters, or exploring backcountry trails, we stock quality gear and nutrition to fuel your adventures. From trusted brands to expert advice, we're here to help you make the most of New Zealand's incredible outdoors. Get out there and explore with confidence.
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